Carpe Diem - Perth Business News

Video Production

April 5, 2016

Market Research: Key to an Effective TV Commercials and Online Video Production in Perth

video production perth

In the early 1980’s, video recording video recording was in its infancy in the United States. During those days, American homes did not have a VCR. After more than 3 decades, video recording has obviously evolved and grown a lot thanks to the availability of high definition video cameras and advancement in technology.

Yet despite the incredible technological advances over the decades, many things have remained constant. The goal of every video production is to capture and retain audience interest, tell a story, and accomplish one’s objectives were all critical. This is especially true for videos that are used for online and television commercials. Continue reading for more infos on TV commercials…

When producing a TV commercial or online video, there are several things you need to keep in mind:

The first and foremost rule when creating an advertisement video, or any form of communication program, is to identify your audience. You need to conduct market research so that you’ll be able to determine who will receive a message so that proper product placement, advertising and promotions can be done.

In other words, when planning to produce a corporate video for your advertising both online or on television, know your targeted audience’s level of expertise or experience is with the topic. This will avoid the problem of shooting too low. For instance, avoid wasting their time showing or telling them something they know or too high. Otherwise, you will end up losing them because you assume a level of expertise they haven’t yet attained.


Read our post about office cleaning.

Commercial Cleaning

August 25, 2014

The advantages of calling an expert in Perth for your office cleaning

As a business grows, it needs a lot of things to do every day. You also hire more workers and more people are visiting your store as well. This will then cause you to experience a bunch of cleaning to do. Therefore, you will need a variety of cleaning solutions from a professional services provider.

Office Cleaning PerthThere are numerous advantages you can get from an expert commercial cleaning company. Aside from taking from you the responsibility of doing the cleaning chores and allowing you to spend your time on your business activities and focus on your goals, hiring a commercial cleaning service can help you create an environmental-friendly cleaning solution, safety cleaning and other cleaning services.

Commercial cleaning companies understand the fact that on today’s world, people are becoming eco-friendlier. For instance, this is why cleaning services offered by Southern Cross Cleaning avoid using chemical cleaning products and use green cleaning method instead. This helps a lot in reducing environmental pollution and taking care of the health of your employees and customers.

Another great advantage of using an expert cleaning service is that they know how to clean your place the proper and safest way. They are in this industry for years so they can assure you that damages to your pieces furniture or equipment will be prevented.

Lastly, these companies can give you your specific cleaning task needed. They can provide commercial, industrial and office cleaning services depending on the type of business you run and the specific cleaning service you need.


Read our article on bathroom renovation; click here.

Bathroom Renovations

August 22, 2014

Bathroom renovations in Perth & the advantages of asking for professional help

Gone are those days when only the bedrooms and living rooms are given importance by the homeowners in terms of beauty and luxury. Nowadays, bathrooms of houses are already luxuriously renovated. This is because people understand that bathrooms are not only for cleaning and bathing, but it is also for calming and relaxation.

Bathroom renovations Perth

Today, people’s interest to get into bathroom renovation is continuously increasing. They want to build an appealing and comfortable bathroom. Since manufacturing companies have produced with a variety of products that can be fitted to bathrooms, this has caused decision-making a tough challenge and made bathroom renovation a complicated procedure. Luckily, experts like Smart Style Bathrooms professional renovators can help you not only with regards to the right fixtures and fittings to use, but with the entire renovation procedure from start to finish. Learn more about their renovation services at

So when is the right time for your bathroom to get renovated? Bathroom renovation is not only done when something has gone wrong with your bathroom parts like the bathtubs, showers or drainage. A bathroom can be opted if your bathroom has gone old and you are sick of using the same old room.

With the help of experts, and more importantly enough budget, bathroom renovation can be a delightful experience. In can give your family a comfortable place to cleanse and relax, add appeal to your house, and increase its market value as well.


April 1, 2016

Hard work is never enough

business news perth

Figuratively speaking, running a business is like cooking your favourite food. Just like cooking, you need to have the perfect recipe in order to get what you really want to achieve and become successful, specifically developing the right “mix” of ingredients to successfully promote your business in an integrated marketing campaign and  eventually generate tons of sales.

Basically, there are a number of recipes needed to become successful with your business venture: advertising, marketing, public relations, human resource management, accounting, and others. Of course, there are many subgroups within each of these groups, including direct mail, radio advertising, community relations, Web marketing, marketing brochures, press releases and so on, but you get the idea.

As with any good recipe, it’s critical to have the right ingredients, in the correct quantities and in with perfect. Running a business is not an easy task so you really need to pay attention to every single detail in your business and be eager to learn.

Often, hard work plays a key factor for a businessman’s success. You can hear a lot of success stories wherein how much certain entrepreneurs have put their work in to reach the success they got today. But just like we said, the success of a business involves various recipes.

To give you a deeper understanding on why hard work is not enough to become successful, read this article from WA Today: